How to get ready for AI search

When you say “AI search,” we’re talking about systems like:

• OpenAI (ChatGPT)

• Google (AI Overviews)

• Microsoft (Copilot / Bing AI)

They don’t just rank links, they extract answers.

So the goal isn’t just “rank #1.”It’s: become the source AI pulls from.

Let’s break it down.

🧠 1. Write for Answers, Not Just Keywords

AI systems love:

• Clear, direct answers

• Structured explanations

• Step-by-step guides

• Definitions

• FAQs

Bad:

“We are a leading provider of innovative solutions…”

Good:

“A NAS (Network Attached Storage) is a device that stores files on your network so multiple devices can access them.”

Answer first. Expand second.

📚 2. Add Structured Content

Use:

• H2/H3 headingsf

• Bullet lists

• Tables

• FAQs

AI models chunk pages. If your content is scannable, it’s extractable.

🏷 3. Use Schema Markup (Structured Data)

Add schema like:

• FAQ

• HowTo

• Article

• Product

• Organization

This helps Google’s AI systems understand your content structure.

If you’re on WordPress, plugins make this easy.

🔍 4. Build Topical Authority

AI search prefers:

• Depth over thin pages

• Clusters of related content

• Real expertise signals

Instead of 50 random blog posts, build:

• 10 strong pieces around one core topic

• Internal links between them

Think: “topic hub,” not “keyword spam.”

🏎 5. Technical Stuff Still Matters

AI systems still crawl like search engines.

Make sure:

• Fast load speed

• Mobile friendly

• Clean HTML (not JS-only rendering)

• Proper title tags and meta descriptions

• XML sitemap

👤 6. Show Real Human Signals

AI systems increasingly value:

• Author bios

• Real names

• Credentials

• Updated timestamps

• External references

Trust matters.

🗣 7. Add Conversational Queries

Include sections that answer:

• “What is…”

• “How do I…”

• “Is it worth…”

• “Pros and cons of…”

That’s how people talk to AI.

🧩 8. Think in Prompts

Ask yourself:

If someone asked an AI about my topic, what would they type?

Then write pages that directly answer those prompts.

🚀 Big Mindset Shift

Old SEO:“Get clicks.”

AI Search:“Be cited.”

You want your content to be:

• Clear

• Factual

• Structured

• Confident

• Helpful without fluff

Whether you like it or not, its coming - and set to take over. Its worth knowing it, even if you dont use it. Knowledge is power